The Bulova Oceanographer, affectionately called the “Devil Diver,” earned its nickname from the original dial’s 666ft depth rating—a bold move in the 1970s dive watch boom. This modern 44mm reissue channels the spirit of the original while updating proportions for contemporary tastes. Collectors appreciate its link to Bulova’s American heritage and the quirky, distinctive design cues, from the cushion case to the vibrant dial options.
Among Oceanographer reissues, the 96B350 (orange dial) and 96B322 (black/green bezel) are most sought after, each powered by the reliable Miyota automatic movement. The 44mm case wears comfortably thanks to its rounded profile, and the 200m water resistance is more than sufficient for recreational diving. Price variation typically comes down to dial color, limited edition status, and condition—original bracelet and box can add a premium.
When shopping, check for correct dial text and the unique “666 feet” marking, which distinguishes this model from other Bulova divers. The sapphire crystal and screw-down crown are upgrades over vintage versions, making the reissue more practical for daily wear. Expect a bold wrist presence and a conversation starter with real historical roots.
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