Rolex

GMT-Master II Pepsi

Name: Rolex GMT-Master II Pepsi
Brand: Rolex
Availability: InStock

40.0mm Popular Model Consistent Pricing

Low $20,400

Median $22,500

High $24,800

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The Rolex GMT-Master II “Pepsi” is one of the most sought-after travel watches, renowned for its bi-color red and blue Cerachrom bezel—echoing the original 1950s pilot’s tool. Its legacy ties back to Pan Am pilots and transatlantic jet age glamour, making it a centerpiece in Rolex’s sports lineup. Collectors are drawn to the “Pepsi” not just for its looks but for its role in watch history and the evolution of dual-time functionality.

Current production models, like the 126710BLRO, feature a 40mm Oystersteel case and the updated Caliber 3285 movement, offering a 70-hour power reserve and improved precision. The Jubilee bracelet variant is especially desirable, while earlier references—such as the 16710—use aluminum bezels and the older Caliber 3185/3186, commanding different price points. The ceramic bezel’s color vibrancy and the bracelet style (Oyster vs. Jubilee) drive much of the value variation between models.

When considering a purchase, note that waitlists for the 126710BLRO remain lengthy, and secondary market premiums are high. Earlier references like the 16710 offer slimmer profiles and slightly more vintage aesthetics, but service history and originality (especially bezel inserts and bracelets) matter greatly. Decide whether you prefer modern tech or classic charm—each reference offers a distinct ownership experience tied to this iconic colorway.

What owners love

The bi-color Cerachrom bezel delivers a vivid, scratch-resistant blue and red that stays vibrant even after years of wear, unlike older aluminum inserts.
The independently adjustable local hour hand makes changing time zones seamless without stopping the movement or affecting the minute and GMT hands.
The Jubilee bracelet is praised for its exceptional comfort and refined appearance, setting it apart from the sportier Oyster bracelets on other Rolex models.

Common Criticisms

The bezel colors can appear washed out or purple under certain lighting conditions, which disappoints those expecting the classic 'Pepsi' look of vintage models.
The case lugs and crown guards are noticeably bulkier than earlier generations, making the watch wear larger and less elegant on the wrist.
Securing one from an authorized dealer is extremely difficult due to persistent supply shortages and long waiting lists, leading to frustration among buyers.

GMT-Master II Pepsi

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