Most Popular Microbrands

The most active independent and microbrand watch makers on the enthusiast market. These small-batch brands — including Halios, Lorier, Monta, and Farer — punch above their weight in the forums. Ranked by listing volume.

Featured All Microbrands

#1

Christopher Ward United Kingdom · Est. 2004

$876 Avg. Listing Price $757 – $1,025

44 models 603 listings
#2

Sinn Germany · Est. 1961

$1,600 Avg. Listing Price $1,200 – $2,300

91 models 526 listings
#3

Zelos Singapore · Est. 2014

$475 Avg. Listing Price $400 – $550

39 models 262 listings
#4

Nomos Germany · Est. 1990

$1,419 Avg. Listing Price $1,031 – $2,000

34 models 229 listings
#5

DOXA Switzerland · Est. 1889

$1,400 Avg. Listing Price $944 – $1,896

23 models 212 listings
#6

Traska United States · Est. 2018

$525 Avg. Listing Price $461 – $600

6 models 209 listings
#7

San Martin China · Est. 2016

$175 Avg. Listing Price $143 – $225

33 models 179 listings
#8

Watchdives China · Est. 2019

$100 Avg. Listing Price $80 – $130

13 models 155 listings
#9

Marathon Canada · Est. 1939

$725 Avg. Listing Price $525 – $962

13 models 130 listings
#10

Squale Switzerland · Est. 1946

$750 Avg. Listing Price $531 – $995

21 models 129 listings
#11

Farer United Kingdom · Est. 2015

$950 Avg. Listing Price $832 – $1,150

71 models 126 listings
#12

Lorier United States · Est. 2018

$500 Avg. Listing Price $435 – $636

15 models 125 listings
#13

Baltic France · Est. 2017

$500 Avg. Listing Price $450 – $600

12 models 111 listings
#14

Formex Switzerland · Est. 1999

$1,275 Avg. Listing Price $1,022 – $1,450

11 models 111 listings
#15

Yema France · Est. 1948

$599 Avg. Listing Price $350 – $888

16 models 108 listings
#16

Nivada Switzerland · Est. 1879

$800 Avg. Listing Price $615 – $1,100

22 models 107 listings
Islander #17

Islander United States · Est. 2019

$220 Avg. Listing Price $175 – $255

22 models 106 listings
#18

Brew United States · Est. 2015

$390 Avg. Listing Price $350 – $420

8 models 105 listings
#19

Glycine Switzerland · Est. 1914

$399 Avg. Listing Price $295 – $500

13 models 98 listings
#20

Spinnaker Switzerland · Est. 2013

$299 Avg. Listing Price $188 – $499

11 models 98 listings